NORTHWEST OUTLET
best priced outdoor gears
YEAR
2019
DELIVERABLES
Concept Development
UX/UI Design & Analysis
Art Direction & Visual Design
Creative Direction
Development
PLATFORM
Magento
INDUSTRY
Clothing
A full line of sporting goods
Northwest Outlet is family owned and operated, sporting goods store based in Superior, WI, with over 60 years long experience in outdoor gear and apparel. Their product assortment includes a full line of sporting goods from fishing and hunting items, camping gear, footwear, clothing and outerwear from names like Columbia Sportswear and Carhartt.
Nortwest Outlet sought to overhaul their online store to better showcase products and offer a more intuitive shopping experience for their customers. The new website also needed to reflect their store’s reputation for knowledgeable staff and superior customer service.
WEBSITE DESIGN
Flawless user experience
Our primary goal was to design a responsive ecommerce website that is easy to use and allows customers to effortlessly browse through all products and filter by size, brand, style and others. We identified a number of areas that could be improved to create more trust and credibility, promote top selling products and funnel more traffic into the right categories.
Winning homepage
We started by analyzing and mapping a typical customer’s journey, in order to create a homepage layout that makes it easy for visitors to take action and find what they are looking for. After we’ve created a wireframe, our team worked on all the sections, designing all the elements in line with the Northwest Outlet’s business needs and company values. The new sleek and intuitive homepage is showcasing the most popular brands, as well as placing a focus on the latest sales and most popular products and categories.
RESPONSIVE DESIGN
Optimized for all screen sizes
The key to our responsive design was simplicity. Our team worked hard creating easy to navigate, stylish, and image focused pages that would lower bounce time while increasing overall conversions.
Smooth Customer Journey
With the wide variety of products offeren in their online store we knew that for the Northwest Outlet implementing easy website navigation, relevant search results or clear product information would be greatly beneficial. From compelling product pages that convert well to streamlined checkout process, we made sure every step of customer’s journey is simple and satisfying. The new website boasts a more engaging user experience, clearer navigation, and it’s significantly easier for their team to update and manage.
